FIT TO FLY

A Paper Planes × Most Incredible Studio Composition

IDENTITY

THE ORIGIN STORY

The fitted hat is one of the most personal objects in streetwear. It sits on your head, it shapes your silhouette, it tells people who you are before you say a word. For Paper Planes, the fitted is more than an accessory. They call it the Crown. And since co-founder Emory Jones introduced The Original Paper Planes Crown in 2014, it has become one of the most recognizable symbols in street culture: a black and white American flag folded into a paper airplane, pinned to a fitted cap that carries the brand’s founding belief that “Greaness is a Process.” The Crown wasn’t always available in stores. In the early days, you could only get one through a direct connection with Emory himself. That exclusivity wasn’t a marketing strategy. It was a reflection of the culture Paper Planes was built from: Roc Nation, New York City, and the understanding that the most meaningful things are earned, not handed out.

When Paper Planes turned ten in 2024, the question wasn’t how to celebrate the anniversary. It was how to make the Crown tangible in a new way. Most Incredible Studio partnered with Paper Planes to translate their most iconic object into a brick-built composition: a buildable version of The Original Crown that honored the hat’s cultural weight while giving it a new dimension. FIT TO FLY was born from the same philosophy that drives both brands. For Paper Planes, the paper airplane represents mentally arriving at a destination before you physically get there, imagining the life you want, and then building toward it. For MIS, the brick is the medium through which memory and culture become something you can hold. The collaboration brought those two ideas together: the Crown as a symbol of self-belief, built one piece at a time, and the process itself as proof of the message.

Released exclusively through paperplanes.shop on December 10, 2024, FIT TO FLY was designed as more than a collectible. The instruction booklet framed the build as a metaphor for the creative journey, with each brick representing a step toward something bigger. New York City, the birthplace of Paper Planes, runs through the entire composition. The city that has always been a hub for people chasing their aspirations became the backdrop for a collaboration that turned a decade of cultural influence into 309 pieces you could assemble with your own hands. As the instruction text reads: “The fitted is your cape, creativity is your guide, and the road to greatness is yours to explore.”

THE BUILD